WAR PR

Listening to the spokesperson, it was a man, in fact, for the British Forces in Afganistan after a rocket that 'went astray' killed 20 people.
This was said : 'Tragically, in warfare you cannot guarantee that there will be no loss of life.'
This PR-speak just defeats me. Warfare is about violence and loss of life, trying give the impression that it can be conducted without loss of life is absurd.
Who is this sort of statement aimed at ? Granted there is no total control over war reporting as has been the case in the past, but this sort of 'proffessional' PR approach is facile and pointless.
Again, it reminds me of business gobbledegook.